Is Your Business Struggling?
Why digital marketing analytics should be a priority in a modern world?
The key solution is in Digital Marketing Analytic course! We’re MBA students who will provide you a brief review and concise must-knows context of Modern Data Analytics, Consumer Brand Relationship, and Science of Analytics.
Most of course reviews are typically done in the form of star ratings and short comments. But our course review will be the only one that is based on MBA students' first-hand experience and on the most recent information updated in 2021. It is easy to understand and concise (less than 7 minutes to read) since it contains much more visual aids than written texts.
Course Name : Digital Marketing Analytics in Theory
University : University of Illinois at Urbana-Champaign
Level : Beginner
Commitment : 4 weeks of study, 8-10 hours/week
Language : English
Subtitles: Arabic, French, Portuguese (European),
Italian, Vietnamese, German, Russian, Spanish
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Lecturer Background
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About the Course
Week 1 - Module 1 looks at modern analysts and analytics in the context of its distinct historical epochs, each one containing major inflection points and laying a foundation for future advancements in the ART + SCIENCE that is modern data analytics.
Week 2 - In Module 2, we explore each digital channel in-depth, including a discussion of key metrics and measurements, how consumers interact with brands on each platform, and ways of organizing consumer data that enable actionable insights.
Week 3 - Module 3 focuses on understanding digital data creation, how brands use that data to measure digital marketing effectiveness, and the tools and skill sets analysts need to work effectively with data. While the contents are lightly technical, this section veers into the colloquial as I dive into multitouch attribution models, media mix models, incrementality studies, and other ways analysts conduct marketing measurement today.
Week 4 - Module 4 provides a useful framework for evaluating data analysis and visualization (“dataviz”) tools and explains the critical importance of digital marketing maturity to analysts and the companies for which they work.
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Course Review
Content Quality
Before starting lessons, the introduction is provided to help learners be familiar with the course syllabus and structure. The short lecture videos are designed to grab learners’ attention well. The approximate time of videos are less than 10 minutes per lesson. Most of digital marketing analytics objectives are met. The contents are well structure. The explanation in each topic is clear and easy to understand. Also, each definition is not redundant. Thus, learners can utilize and better apply the knowledge gain from this course to marketing analytic decision. Moreover, there are recommended and supplemental readings for learning who are interested and want more insight information in those specific areas.
Videos Quality
All provided videos are excellent by having clear visibilities. Professor’s tone of voice can motivate learners to focus on lessons. The speech can convey feelings through descriptions. Therefore, the way professor communicates to learners is quite effective. In addition, video quality and speed of video as well as subtitles can be adjusted.
Text Transcripts
Transcripts are provided under the video lectures and texts are automatically highlighted during the lessons. By doing so, learners whose native language is not English found it easier to catch up the lessons. Moreover, learners can review the lessons whenever they want.
Practice quiz questions
The provided practice quizzes after the lessons are short (only 5 questions/lesson) and effective. They can increase learners’ engagement by motivating learners to stay focused and keep moving forward. By giving self-assessment, learners can better predict their knowledge and to ensure whether learners truly understand the concepts and content.
Discussion forum
This is a great place to share and exchange information and perspectives among learners. Learners are required to review five peers’ assignments in order to complete the course and they will get feedback from others as well. However, the discussion forum is not active as much as it should be since some of the forum questions have been ignored.
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